하겐다즈(haggem daz) 제품분석 영문자료 다운

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하겐다즈(haggem daz) 제품분석 영문자료

하겐다즈(haggem daz) 제품분석 영문자료


History
Origin
Famyly business - Selling fruit ice and ice
cream pops from a horse
drawn wagon

Founding
founded By Reuben Mattus
in The Bronx, New York in 1961

Haagen-Dazs means what

History
Haagen-Dazs’ first shop open in 1976

Haagen-Dazs sold to Pillsbury Company
in 1983

Introduction of New types of ice cream
Ice cream bar(1986), Frozen yogurt(1991),
Sorbet(1993)

Products
Cafe
Ice cream36 flavors of ice creams
Cake 20 kinds of ice creams
Coffee
Beverages

Retail
Finished products (Convenient store, Department store, Hotel)

Products
Presence in Korea
Market Share

Baskin Robbins 54%
Haagen Dazs 16%
Natuur 14%
Etc 6%
Presence in Korea
Main Customer

- 20’s~30’s woman
- More expensive than
the other competitors
- Packing, logo, and cafe are
designed luxurious
Presence in Korea
20’s~30’s woman
10’s
Target
3300(single cup)
2000won (single cup)
Price
36
490
Store
20 billion won
80 billion won
Sales figure
Trade Mark
U.S.
U.S.
Home Base
Haagen-Dazs
Baskin Robbins
Now & Future
Is Haagen-Dazs ice cream really nutritious
It is about to be honest
Now & Future

The philosophy of Haagen-Dazs is simple
The vision of Haagen-Dazs is very clear

Thank you for listening 


자료출처 : http://www.ALLReport.co.kr/search/detail.asp?pk=14061319&sid=ddangkung&key=



[문서정보]

문서분량 : 11 Page
파일종류 : PPT 파일
자료제목 :
파일이름 : 하겐다즈(haggem daz) 제품분석 영문자료.ppt
키워드 : 하겐다즈,haggem,daz,제품,영문자료,제품분석



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